|
Type of promotion
|
Date first promoted
|
where
|
|
Trailer
|
25th November 2014
|
Youtube
|
|
billboard
|
Varied
|
Towns/cities
|
|
Website
|
18th November 2014
|
Internet
|
|
Bus Poster
|
1st December 2015
|
Buses
|
|
Premiere
|
10th june 2015
|
france
|
|
Add/image
|
January 21st 2015
|
Instagram
|
|
Game
|
|
facebook
|
|
image
|
|
Twitter
|
|
poster
|
June 1st
|
Websites/stores
|
|
t-shirt (merchandise)
|
December 12th 2014
|
Shops/websites
|
|
Mug (merchandise)
|
December 12th 2014
|
Store/website
|
|
Interview (chris pratt)
|
5th june 2015
|
Youtube (kevin mccarthy)
|
|
Interview (nick robinson/Ty simpkins)
|
6th june 2015
|
Youtube
|
|
Lego Jurassic world (game)
|
12th june 2015
|
Gaming platforms (xbox, pc, ps, wii)
|
|
Teaser trailer
|
|
TV
|
|
magazine
|
2nd june 2015
|
Paper stores
|
|
|
|
|
Friday, 29 April 2016
Jurassic world promotion
Wednesday, 27 April 2016
Apocalypse- The complete abandonment or destruction of the world or everything on it.
Post apocalypse- The aftermath of an apocalyptic event (an event of mass destruction).
Examples:
Mad Max
World War Z
28 days later
legion
Terminator 2
Develop your own idea for an apocalypse film
Story:
Sgt Cameron Lance is on the frontline serving his 3rd tour, and his final one as his wife annabelle lance is expecting a child soon. After 3 months in iraq his best friend and brother in law Bellamy Staton was murderd in front of Camerons eyes. Over come by anger and grief he deserts the army to hunt down the man who killed his brother in arms. He soon discovers the man was a great war lords son. In his pursuit of khal durr and if needs be his father known as skull keeper he undercovers a building full of nuclear weapons. Knowing that his vengeance is much less important than the lives of everyone in the world including his wife he attempts to remove the uranium to prevent a world catastrophe but as he does this he is spotted by khal he becomes distracted and attempts to kill him but in doing so he accidentally throughs khal into a control board that sets off the nuclear weapons one for each major city or town. He falls to his knees in despair as khal stands and attempts to kill cameron a massive explosion goes off in the base creating mass damage and causing khals death. Cameron wakes up miles from the building he can barely move and can't remember anything about his past other than the name annabelle. After weeks of barely surviving he discovers that he may be the last man alive but he's not alone. The other things he is joined by are mearly shells of men but if anything they are creatures. As he remembers nothing he has no memory of bellamy or his murderers father who is still alive but severely de formed and becomes mutated and is now in control of an army of the dead. The skull keepers control cannot be kept on his own but he has help from his second in command bellamy.
Post apocalypse- The aftermath of an apocalyptic event (an event of mass destruction).
Examples:
Mad Max
World War Z
28 days later
legion
Terminator 2
Develop your own idea for an apocalypse film
Story:
Sgt Cameron Lance is on the frontline serving his 3rd tour, and his final one as his wife annabelle lance is expecting a child soon. After 3 months in iraq his best friend and brother in law Bellamy Staton was murderd in front of Camerons eyes. Over come by anger and grief he deserts the army to hunt down the man who killed his brother in arms. He soon discovers the man was a great war lords son. In his pursuit of khal durr and if needs be his father known as skull keeper he undercovers a building full of nuclear weapons. Knowing that his vengeance is much less important than the lives of everyone in the world including his wife he attempts to remove the uranium to prevent a world catastrophe but as he does this he is spotted by khal he becomes distracted and attempts to kill him but in doing so he accidentally throughs khal into a control board that sets off the nuclear weapons one for each major city or town. He falls to his knees in despair as khal stands and attempts to kill cameron a massive explosion goes off in the base creating mass damage and causing khals death. Cameron wakes up miles from the building he can barely move and can't remember anything about his past other than the name annabelle. After weeks of barely surviving he discovers that he may be the last man alive but he's not alone. The other things he is joined by are mearly shells of men but if anything they are creatures. As he remembers nothing he has no memory of bellamy or his murderers father who is still alive but severely de formed and becomes mutated and is now in control of an army of the dead. The skull keepers control cannot be kept on his own but he has help from his second in command bellamy.
Wednesday, 13 April 2016
Gratifications
Jean gets home from a long day at work and just wants to relax. she switches on the television and sees that her favourite sic fi film is on - back to he future .
Which gratification(s) do you think applies,
A. Entertainment B. Information C. identity D. Relationships
Answer- Entertainment
Now explain why you have made this choice(s)
I have decided that this choice of media (film/sci fi) is mainly used for entertainment as sic fi as a genre doesn't inform people of any real knowledge it doesn't show true aspects for relationships and it doesn't contain identity as a whole.
Jeans husband gordon was an astronaut and was accepted for the apollo 13 mission, but he fell ill at the time of the launch and could not go. he switches on the television and sees that the science fiction film apollo 13 is on. he decides to watch it, why?
He decided to watch this film for information identity and relationship. he has a relationship with this film as he's an astronaut and he has an identity relating to the film as he was going to be on apollo 13. He also has is also seeking information as he is missing out as he is to ill to do the real deal.
Jean and gordon have two children , two teenaged girls called alice and poppy. Al their friends are going to the cinema to see the latest sic fi film- the hunger games. Everyone is talking about stand they just have to see it, so they can discuss it with their friends.
I think the main purpose of them watching this film is for relationship as it will help them have relationships with her people by talking about the films.
Gordon has a brother called edward, who is a professor at the local university. His main interests outside university are looking through his telescope at the stars and planets in the sky. He is convinced he has seen UFOs before. He switches on the television and sees that the science fiction film invaders from mars is on. he decides to watch it, why?
He decides to watch this because he is interested in UFOs because he ahas a personal relationship and past with them being a main thing i his life.
Are aliens good or bad?
Aliens vary from good to bad some may display negative thoughts toward humans others may only have good intentions.
Friday, 5 February 2016
COCA-COLA
COCA-COLA RESEARCH
Coca-cola (coke) is the most renowned drink company in the world. With this information it may come to no surprise that they have a very large advertisement programme. They use many methods but mainly focus on real life events. For example families and relationships. If i were to compare the classic coke adverts to the new there are many changes that it has gone through. The old adverts were very obvious and in your face about there product whereas todays adverts are very subtle with there product placement they never even state the name of their product. The classic adverts would just tell people how good coca cola is but today they use different techniques. They use a short abbreviated story where there product is shown in happy situations.
HOW THEIR PRODUCT BEGAN
It all began in 1886. It was created by a local small time pharmacist named John Pemberton aka (doc). He fought in the civil war and when it ended he decided he wanted to invent something that would give him commercial success. This is how our beloved coca cola came to be.
COCA COLA LOGO
Over the years coca colas logo hasn't really changed much they've always used red and white as there main colours. However their slogan is forever changing. Currently after the airing of the newest advert, their slogan is brother love. However it has changed many times over the past centuries here are some examples of old slogans;Red White and You, Drink Coca Cola, Delicious and Refreshing, Coca Cola Revives and Sustains, The great national temperance beverage.
This advert shows coke at its routes, rather than being obvious with their branding and over selling their product they are subtle and show a rather up beat situation.
If i was to create a cocacola advert i would bring aspects of this ad into my ideas. I wouldn't steal things directly from it just the tone and overall message. Mine would be set in winter and wouldn't contain any speech just a slow piano playing in the background. There would be a sad homeless man with a large blanket covering him. Then a young boy would reach out to offer him a classic coke can with the easter bunny on it.The man would then proceed to except and drink the refreshment. Then the camera would rotate around the man with slight speed and after the camera goes past his back the snow would disappear and the sky will turn bright and everyone will be in good clothes eating easter chocolate.
Coca-cola (coke) is the most renowned drink company in the world. With this information it may come to no surprise that they have a very large advertisement programme. They use many methods but mainly focus on real life events. For example families and relationships. If i were to compare the classic coke adverts to the new there are many changes that it has gone through. The old adverts were very obvious and in your face about there product whereas todays adverts are very subtle with there product placement they never even state the name of their product. The classic adverts would just tell people how good coca cola is but today they use different techniques. They use a short abbreviated story where there product is shown in happy situations.
HOW THEIR PRODUCT BEGAN
It all began in 1886. It was created by a local small time pharmacist named John Pemberton aka (doc). He fought in the civil war and when it ended he decided he wanted to invent something that would give him commercial success. This is how our beloved coca cola came to be.
COCA COLA LOGO
Over the years coca colas logo hasn't really changed much they've always used red and white as there main colours. However their slogan is forever changing. Currently after the airing of the newest advert, their slogan is brother love. However it has changed many times over the past centuries here are some examples of old slogans;Red White and You, Drink Coca Cola, Delicious and Refreshing, Coca Cola Revives and Sustains, The great national temperance beverage.
MY IDEAS FOR A COCA COLA ADVERT.
I have many ideas for a coca cola advert but before i can explain them i will show an example of a coke advert, and this one is my personal favourite…
This advert shows coke at its routes, rather than being obvious with their branding and over selling their product they are subtle and show a rather up beat situation.
If i was to create a cocacola advert i would bring aspects of this ad into my ideas. I wouldn't steal things directly from it just the tone and overall message. Mine would be set in winter and wouldn't contain any speech just a slow piano playing in the background. There would be a sad homeless man with a large blanket covering him. Then a young boy would reach out to offer him a classic coke can with the easter bunny on it.The man would then proceed to except and drink the refreshment. Then the camera would rotate around the man with slight speed and after the camera goes past his back the snow would disappear and the sky will turn bright and everyone will be in good clothes eating easter chocolate.
Wednesday, 3 February 2016
BRANDING
BRAND- Collective image/representation of one companies product/ portfolio. With the addition of a company message.
A brand is an idea or image of a specific product or service that consumers connect with . But at the same time separates it from other products.
4 KEY ELEMENTS OF BRANDING
1.Name
2.Logo
3.Slogan
4.Tone
SUBWAY (EAT FRESH).
I think that subway has chosen this slogan to appeal to the healthier community. They make it sound like their fast food company is somewhat healthy or fresh. Rather than admitting their ingredients have been processed they make out that their ingredients won't create an unhealthy consumer. They also suggest a better taste by using this slogan. This slogan is effective due to the new and more cautious society or consumers of fast food brands.
A brand is an idea or image of a specific product or service that consumers connect with . But at the same time separates it from other products.
4 KEY ELEMENTS OF BRANDING
1.Name
2.Logo
3.Slogan
4.Tone
SUBWAY (EAT FRESH).
I think that subway has chosen this slogan to appeal to the healthier community. They make it sound like their fast food company is somewhat healthy or fresh. Rather than admitting their ingredients have been processed they make out that their ingredients won't create an unhealthy consumer. They also suggest a better taste by using this slogan. This slogan is effective due to the new and more cautious society or consumers of fast food brands.
ADVERTISEMENT
STANDARD AUTHORITY
This agency
is extremely important it makes the rules for is and isn’t allowed in certain
advertisement. The ads must not contain any racism or offensive words. They
make sure that the ads are not misleading, this is key. If an advert shows a product
that can perform or perfects a specific task and then the real product can’t
the agency would step in. The ASA (advertisement standard authority/agency)
sets many codes that all ads should follow. If an ad does disobey these codes
then they will have to take it down and re brand the product in question. The
agency looks out for certain ethnic or groups of people for example they will
not allow children are not shown in a bad light or a hazardous situation.
CRAVEN A – 1930S
In this
image it is advertising the craven a cigarette brand.
This product
claims that smoking is good for your throat.
They are
portraying the image that smoking makes you fit, healthy and good at sports.
Company’s
today definitely could not make the claim that smoking is healthy or good for
you in any way as it’s been scientifically proven they are very dangerous and
bad for you and you are not allowed to advertise smoking products anymore.
MALTESERS-1950S
In this ad
they are promoting maltesers.
They claim
that maltesers keep you slim.
They are
saying that their product will not only keep you skinny but make you skinny.
They
definitely cannot claim the same thing today as they must display the amount of
calories and there have been many things that have proved how unhealthy these
chocolates are.
What people find
offensive in certain adverts
I think the
main reason for complaints in the advertisement world is misleading products.
Many things claim to do something brilliant but when that product arrives it
performs poorly. Another big reason is that some ads make people feel
uncomfortable. There are many more things such as:
Women’s
representation
Men’s
representation
Racism
Sexism
Animal
representation
And
children’s representation
PADDY POWER ADVERT
This certain
ad was one of the most complained about advert and there are many reasons
behind this. The first and most obvious problem is animal abuse. In this ad it
depicts a cat being kicked extremely hard over a large fence. The next problem
is the depiction football players being macho men. They are also blindfolded
which in some ways can be offensive to the blind community.
This ad
should have been banned because it clearly imitates the blind and though
doesn’t show it implies animal cruelty.
Wednesday, 27 January 2016
VIRAL ADVERTISEMENT
Viral - something that has been spread quickly via the use of media.
A great example of a viral advert is the well known cadburrys drumming gorilla advert. This advert spread like wild fire and it was all thanks to the use of media.
GUERRILLA ADVERTISEMENT
This type of advertisement is usually a live performance that uses the audience or public in there advert to make true reactions.
A great example of Guerrilla advertisement is the coca cola happiness advert, this example shows true reactions and shows how happy cokes product makes people.
If i was to try and advertise toilet role using classic advertisement methods i would make it simple with an image of the certain toilet role and then the words reading out, theres simply no comfort like this. If i was to advertise it using Viral methods i would certainly use images and hashtags below linking too a website with more information. I would also use youtube to display a video showing how happy a good quality toilet role makes people with hashtags below. Here are some examples of our hashtags, #wipemedown #puttingtheooinpoo #yourdumpisourproblem #wepaytaxes #wecanprintdonaldtrumpsfaceonourproduct #makehimbrown. Finally if i were to use guerrilla advertisement I would first proceed to hire 3 actors one with a bucket on with our product and one dressed as donald trump. The man with the bucket will fill it with the substance we remove from your assholes he would then throw this substance over a normal member of society and our planted donald trump. Then our product will rush to there aid cleaning them both up and saving the day#ifyoudontwipeiwonthaveajob.
Viral - something that has been spread quickly via the use of media.
A great example of a viral advert is the well known cadburrys drumming gorilla advert. This advert spread like wild fire and it was all thanks to the use of media.
GUERRILLA ADVERTISEMENT
This type of advertisement is usually a live performance that uses the audience or public in there advert to make true reactions.
A great example of Guerrilla advertisement is the coca cola happiness advert, this example shows true reactions and shows how happy cokes product makes people.
If i was to try and advertise toilet role using classic advertisement methods i would make it simple with an image of the certain toilet role and then the words reading out, theres simply no comfort like this. If i was to advertise it using Viral methods i would certainly use images and hashtags below linking too a website with more information. I would also use youtube to display a video showing how happy a good quality toilet role makes people with hashtags below. Here are some examples of our hashtags, #wipemedown #puttingtheooinpoo #yourdumpisourproblem #wepaytaxes #wecanprintdonaldtrumpsfaceonourproduct #makehimbrown. Finally if i were to use guerrilla advertisement I would first proceed to hire 3 actors one with a bucket on with our product and one dressed as donald trump. The man with the bucket will fill it with the substance we remove from your assholes he would then throw this substance over a normal member of society and our planted donald trump. Then our product will rush to there aid cleaning them both up and saving the day#ifyoudontwipeiwonthaveajob.
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