BRANDING

BRAND- Collective image/representation of one companies product/ portfolio. With the addition of a company message.
A brand is an idea or image of a specific product or service that consumers connect with . But at the same time separates it from other products.
4 KEY ELEMENTS OF BRANDING
1.Name
2.Logo
3.Slogan
4.Tone
SUBWAY (EAT FRESH).
I think that subway has chosen this slogan to appeal to the healthier community. They make it sound like their fast food company is somewhat healthy or fresh. Rather than admitting their ingredients have been processed they make out that their ingredients won't create an unhealthy consumer. They also suggest a better taste by using this slogan. This slogan is effective due to the new and more cautious society or consumers of fast food brands.