VIRAL ADVERTISEMENT
Viral - something that has been spread quickly via the use of media.
A great example of a viral advert is the well known cadburrys drumming gorilla advert. This advert spread like wild fire and it was all thanks to the use of media.

GUERRILLA ADVERTISEMENT
This type of advertisement is usually a live performance that uses the audience or public in there advert to make true reactions.
A great example of Guerrilla advertisement is the coca cola happiness advert, this example shows true reactions and shows how happy cokes product makes people.

If i was to try and advertise toilet role using classic advertisement methods i would make it simple with an image of the certain toilet role and then the words reading out, theres simply no comfort like this. If i was to advertise it using Viral methods i would certainly use images and hashtags below linking too a website with more information. I would also use youtube to display a video showing how happy a good quality toilet role makes people with hashtags below. Here are some examples of our hashtags, #wipemedown #puttingtheooinpoo #yourdumpisourproblem #wepaytaxes #wecanprintdonaldtrumpsfaceonourproduct #makehimbrown. Finally if i were to use guerrilla advertisement I would first proceed to hire 3 actors one with a bucket on with our product and one dressed as donald trump. The man with the bucket will fill it with the substance we remove from your assholes he would then throw this substance over a normal member of society and our planted donald trump. Then our product will rush to there aid cleaning them both up and saving the day#ifyoudontwipeiwonthaveajob.

REPRESENTATION

            REPRESENTATION 

Stereotypes

Media institutions us stereotypes because the audience will instantly understand them. Think of stereotypes as a visual shortcut. They're repeated so often that we assume they are normal or true however they are often negative.

Archetypes

An archetype is the ultimate stereotype. A very typical representation of a person a place or an idea.  A perfect vision. The archetypal father-stern, powerful and controlling.

Counter type

A representation that challenges tradition stereotypical associations of groups, people or places. Think of it as a positive stereotype. Black americans in the past have been subject to negative stereotyping (criminals). However will smith provides a counter type as he is a positive role model.

YOU GOV

     According to this website (YOU GOV) Dairy lovers like me love reading newspapers and drive fords. We also love sleeping and spending time with friends.We enjoy sports such as Formula 1 and Boxing.        

          

MISE-EN-SENSE AND MORE

         ADVERTISING

Most adverts don’t use their products as a sales point. Instead they would talk about how good it will make your life. They also get something catchy that will stay in your head, so whenever you see the product that image is in your head. For example in the Tescos advert they6 usually focus more on price comparison rather than the products than their trying to sell. They also use a catchy phrase (every little helps). So when people see a tescos that phrase will always be in your mind.

Other adverts such as redbull appeal to the older audience their phrase is ‘redbull gives you wings’. This is telling the public that it will give them wings or make them feel more awake.

SLOGANS

Apple tango- Fizz up your night

Ripple (galaxy)-dip in don’t splash make a ripple

Snickers- Get some nuts

MISE-EN-SCENE

Colour

Lighting

Location

Decoration

Props

Body language

Costume

Lynx Apollo- Uses the location of space.

What is this advert trying to sell?

This advert seems to be trying to sell holidays.

What is the overall message of this advert?

The overall message of this advert is to not drown during your holiday.

How does the colours effect the connotations?

The colours make you feel warm and cosy. It does this by using bright and effective colour for example yellow, blue and green.

What props were used? Does this effect the connotations?

The props that were used consisted of; a table, a stall, rolled up maps, a lamp and a crate full of unknown items. These don’t fully effect the connotations, the main thing that does is the use of colours.