MISE-EN-SENSE AND MORE

         ADVERTISING

Most adverts don’t use their products as a sales point. Instead they would talk about how good it will make your life. They also get something catchy that will stay in your head, so whenever you see the product that image is in your head. For example in the Tescos advert they6 usually focus more on price comparison rather than the products than their trying to sell. They also use a catchy phrase (every little helps). So when people see a tescos that phrase will always be in your mind.

Other adverts such as redbull appeal to the older audience their phrase is ‘redbull gives you wings’. This is telling the public that it will give them wings or make them feel more awake.

SLOGANS

Apple tango- Fizz up your night

Ripple (galaxy)-dip in don’t splash make a ripple

Snickers- Get some nuts

MISE-EN-SCENE

Colour

Lighting

Location

Decoration

Props

Body language

Costume

Lynx Apollo- Uses the location of space.

What is this advert trying to sell?

This advert seems to be trying to sell holidays.

What is the overall message of this advert?

The overall message of this advert is to not drown during your holiday.

How does the colours effect the connotations?

The colours make you feel warm and cosy. It does this by using bright and effective colour for example yellow, blue and green.

What props were used? Does this effect the connotations?

The props that were used consisted of; a table, a stall, rolled up maps, a lamp and a crate full of unknown items. These don’t fully effect the connotations, the main thing that does is the use of colours.