Coca-cola (coke) is the most renowned drink company in the world. With this information it may come to no surprise that they have a very large advertisement programme. They use many methods but mainly focus on real life events. For example families and relationships. If i were to compare the classic coke adverts to the new there are many changes that it has gone through. The old adverts were very obvious and in your face about there product whereas todays adverts are very subtle with there product placement they never even state the name of their product. The classic adverts would just tell people how good coca cola is but today they use different techniques. They use a short abbreviated story where there product is shown in happy situations.
HOW THEIR PRODUCT BEGAN
It all began in 1886. It was created by a local small time pharmacist named John Pemberton aka (doc). He fought in the civil war and when it ended he decided he wanted to invent something that would give him commercial success. This is how our beloved coca cola came to be.
COCA COLA LOGO
Over the years coca colas logo hasn't really changed much they've always used red and white as there main colours. However their slogan is forever changing. Currently after the airing of the newest advert, their slogan is brother love. However it has changed many times over the past centuries here are some examples of old slogans;Red White and You, Drink Coca Cola, Delicious and Refreshing, Coca Cola Revives and Sustains, The great national temperance beverage.
MY IDEAS FOR A COCA COLA ADVERT.
I have many ideas for a coca cola advert but before i can explain them i will show an example of a coke advert, and this one is my personal favourite…
This advert shows coke at its routes, rather than being obvious with their branding and over selling their product they are subtle and show a rather up beat situation.
If i was to create a cocacola advert i would bring aspects of this ad into my ideas. I wouldn't steal things directly from it just the tone and overall message. Mine would be set in winter and wouldn't contain any speech just a slow piano playing in the background. There would be a sad homeless man with a large blanket covering him. Then a young boy would reach out to offer him a classic coke can with the easter bunny on it.The man would then proceed to except and drink the refreshment. Then the camera would rotate around the man with slight speed and after the camera goes past his back the snow would disappear and the sky will turn bright and everyone will be in good clothes eating easter chocolate.
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