BRANDING

BRAND- Collective image/representation of one companies product/ portfolio. With the addition of a company message.
A brand is an idea or image of a specific product or service that consumers connect with . But at the same time separates it from other products.
4 KEY ELEMENTS OF BRANDING
1.Name
2.Logo
3.Slogan
4.Tone
SUBWAY (EAT FRESH).
I think that subway has chosen this slogan to appeal to the healthier community. They make it sound like their fast food company is somewhat healthy or fresh. Rather than admitting their ingredients have been processed they make out that their ingredients won't create an unhealthy consumer. They also suggest a better taste by using this slogan. This slogan is effective due to the new and more cautious society or consumers of fast food brands.

ADVERTISEMENT STANDARD AUTHORITY

This agency is extremely important it makes the rules for is and isn’t allowed in certain advertisement. The ads must not contain any racism or offensive words. They make sure that the ads are not misleading, this is key. If an advert shows a product that can perform or perfects a specific task and then the real product can’t the agency would step in. The ASA (advertisement standard authority/agency) sets many codes that all ads should follow. If an ad does disobey these codes then they will have to take it down and re brand the product in question. The agency looks out for certain ethnic or groups of people for example they will not allow children are not shown in a bad light or a hazardous situation.

CRAVEN A  – 1930S

In this image it is advertising the craven a cigarette brand.

This product claims that smoking is good for your throat.

They are portraying the image that smoking makes you fit, healthy and good at sports.

Company’s today definitely could not make the claim that smoking is healthy or good for you in any way as it’s been scientifically proven they are very dangerous and bad for you and you are not allowed to advertise smoking products anymore.

MALTESERS-1950S

In this ad they are promoting maltesers.

They claim that maltesers keep you slim.

They are saying that their product will not only keep you skinny but make you skinny.

They definitely cannot claim the same thing today as they must display the amount of calories and there have been many things that have proved how unhealthy these chocolates are.

What people find offensive in certain adverts

I think the main reason for complaints in the advertisement world is misleading products. Many things claim to do something brilliant but when that product arrives it performs poorly. Another big reason is that some ads make people feel uncomfortable. There are many more things such as:

Women’s representation

Men’s representation

Racism

Sexism

Animal representation

And children’s representation

PADDY POWER ADVERT

This certain ad was one of the most complained about advert and there are many reasons behind this. The first and most obvious problem is animal abuse. In this ad it depicts a cat being kicked extremely hard over a large fence. The next problem is the depiction football players being macho men. They are also blindfolded which in some ways can be offensive to the blind community.

This ad should have been banned because it clearly imitates the blind and though doesn’t show it implies animal cruelty.

 

VIRAL ADVERTISEMENT
Viral - something that has been spread quickly via the use of media.
A great example of a viral advert is the well known cadburrys drumming gorilla advert. This advert spread like wild fire and it was all thanks to the use of media.

GUERRILLA ADVERTISEMENT
This type of advertisement is usually a live performance that uses the audience or public in there advert to make true reactions.
A great example of Guerrilla advertisement is the coca cola happiness advert, this example shows true reactions and shows how happy cokes product makes people.

If i was to try and advertise toilet role using classic advertisement methods i would make it simple with an image of the certain toilet role and then the words reading out, theres simply no comfort like this. If i was to advertise it using Viral methods i would certainly use images and hashtags below linking too a website with more information. I would also use youtube to display a video showing how happy a good quality toilet role makes people with hashtags below. Here are some examples of our hashtags, #wipemedown #puttingtheooinpoo #yourdumpisourproblem #wepaytaxes #wecanprintdonaldtrumpsfaceonourproduct #makehimbrown. Finally if i were to use guerrilla advertisement I would first proceed to hire 3 actors one with a bucket on with our product and one dressed as donald trump. The man with the bucket will fill it with the substance we remove from your assholes he would then throw this substance over a normal member of society and our planted donald trump. Then our product will rush to there aid cleaning them both up and saving the day#ifyoudontwipeiwonthaveajob.

REPRESENTATION

            REPRESENTATION 

Stereotypes

Media institutions us stereotypes because the audience will instantly understand them. Think of stereotypes as a visual shortcut. They're repeated so often that we assume they are normal or true however they are often negative.

Archetypes

An archetype is the ultimate stereotype. A very typical representation of a person a place or an idea.  A perfect vision. The archetypal father-stern, powerful and controlling.

Counter type

A representation that challenges tradition stereotypical associations of groups, people or places. Think of it as a positive stereotype. Black americans in the past have been subject to negative stereotyping (criminals). However will smith provides a counter type as he is a positive role model.

YOU GOV

     According to this website (YOU GOV) Dairy lovers like me love reading newspapers and drive fords. We also love sleeping and spending time with friends.We enjoy sports such as Formula 1 and Boxing.